Episode 001: Interview with six-figure hair stylist Eric Saranto on how he built a six-figure hair business as a solo entrepreneur

In my first episode, I interview a hair stylist veteran Eric Saranto of Eric Saranto Salon based in Seattle, WA.  Eric is a six-figure hair designer who has been in the game for 30 years.  He shares his tips that any stylist can use to increase their revenue and achieve success.
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Tips shared by Eric Saranto during interview:

1) Stay in touch with your customers

2) Recommended book “Beautiful Business” by Sam Brocato – his mentor

3) Keep in touch with your customers

4) Send out a customer survey

5) Get your customers used to you raising your prices

6) Gaining specialization as a hair colorist  which increased revenue by 40%

7) Show up emotionally & mentally aware everyday

8) Communicate with your client by asking open-ended and closed-ended questions so you know exactly what they want

9) Start with the end in mind

10) Growth in Business begins with the 4 R’s

  • Ask for Referrals
  • Ask for Re-booking or pre-booking proactively & appropriately
  • Recommending clients to buy retail or home health hair
  • Reviews – getting customers to leave a review for a reward/incentive e.g. discount off next appointment

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You can find Eric Saranto on Facebook or book your next appointment with him at www.EricSarantoSalon.com

 

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